New interest for geography
and botany and zooelogy has thus been aroused by these developments,
undreamed of in the early days of the kinematograph, and the scientists
themselves have through this new means of technique gained unexpected
help for their labors.
The last achievement in this universe of photoknowledge is "the magazine
on the screen." It is a bold step which yet seemed necessary in our day
of rapid kinematoscopic progress. The popular printed magazines in
America had their heydey in the muckraking period about ten years ago.
Their hold on the imagination of the public which wants to be informed
and entertained at the same time has steadily decreased, while the power
of the moving picture houses has increased. The picture house ought
therefore to take up the task of the magazines which it has partly
displaced. The magazines give only a small place to the news of the day,
a larger place to articles in which scholars and men of public life
discuss significant problems. Much American history in the last two
decades was deeply influenced by the columns of the illustrated
magazines. Those men who reached the millions by such articles cannot
overlook the fact--they may approve or condemn it--that the masses of
today prefer to be taught by pictures rather than by words. The
audiences are assembled anyhow.
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